Category: Digital Marketing

Why Sales and Marketing Need to Work Together Not Independently

Projections show that the global digital advertising and marketing industry will reach a size of $786.2 billion by 2026. Sales and marketing are both crucial elements for any business. Strategies are needed to make people aware of your brand and to convert leads into paying customers. While sales and marketing may seem completely independent, both are

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QR Codes and Why You Should Using Them

Did you know that the QR code system was developed in the early 1990s by Masahiro Hara from Denso Wave, a Japanese business? The initial design of the quick response code system was based on the black-and-white portions on a Go board. When invented by Hara, the purpose was to keep track of Denso’s manufactured automotive parts. The QR code

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The Importance of a Powerful Marketing Strategy

Can you believe that there are almost 140,000 local businesses in Maryland? That’s plenty of potential competition. If you want your brand to stick out from the crowd, it’s essential to invest in Frederick digital marketing. We can understand how tempting it is to dive head-first into marketing but this isn’t something we could ever recommend. Are you

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Moving Forward with Digital Marketing

Digital Marketing is defined as “the use of digital channels to market products and services in order to reach consumers.” So how can your business use digital marketing to grow your business? To answer that question, it’s worth noting that digital marketing isn’t simply the act of marketing your brand online. Instead, digital marketing requires

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