De-influencing is a growing trend in response to the constant bombardment of messages and images on social media. It is a conscious effort to reduce the influence that social media and online influencers have on our lives. The trend has significant implications for branding, and companies must adapt to the changing landscape to remain relevant and successful.
Here are some key points to consider:
- Consumers are becoming more aware of the impact of social media and online influencers, and are increasingly looking for authenticity and transparency from brands.
- Brands must develop a clear brand identity that is consistent across all channels and messaging to create an authentic brand image that resonates with consumers.
- Brands can focus on micro-influencers, individuals with a smaller following who have a more authentic relationship with their followers, to promote their products.
- Brands must be aware of the negative impact that social media can have on mental health and avoid contributing to the negative effects.
- By promoting positive messages that encourage healthy habits, brands can build trust with consumers and remain relevant in an ever-changing landscape.
Consumers Want Authenticity
One of the main reasons why de-influencing is becoming more popular is that consumers are looking for authenticity. They are becoming more aware of the tactics used by brands to promote their products on social media and are less likely to be influenced by these tactics. Consumers want brands to be transparent and authentic, and they are willing to switch to brands that meet these expectations.
Develop a Clear Brand Identity
Brands that want to be successful in the age of de-influencing must focus on creating a clear brand identity that is consistent across all channels and messaging. Consumers want to know what a brand stands for, and they want to see that message reflected in all aspects of the brand. By developing a clear brand identity, brands can create an authentic image that resonates with consumers.
Focus on Micro-Influencers
Micro-influencers are individuals with a smaller following who have a more authentic relationship with their followers. Brands can work with micro-influencers to promote their products, as their recommendations can be more impactful than those of larger influencers. Micro-influencers are more likely to be trusted by their followers, which can help build trust with potential customers.
Be Aware of the Negative Impact of Social Media
Social media has a negative impact on mental health, and consumers are becoming more aware of this issue. Brands that are seen as contributing to this issue are likely to suffer. Brands must be careful not to contribute to the negative effects of social media, and instead focus on promoting positive messages that promote healthy habits. By doing so, brands can build trust with consumers and remain relevant in an ever-changing landscape.
Promote Positive Messages
By promoting positive messages that encourage healthy habits, brands can build trust with consumers and remain relevant in an ever-changing landscape. Brands can use their platform to promote positive messages, such as promoting healthy habits or supporting social causes, to build trust with potential customers. By doing so, brands can establish themselves as an authentic and trustworthy brand that cares about its customers.
What’s Next?
De-influencing is a growing trend that has significant implications for branding. Brands that want to be successful in this new reality must focus on developing a clear brand identity, working with micro-influencers, being aware of the negative impact of social media, and promoting positive messages that encourage healthy habits. By doing so, brands can establish themselves as authentic and trustworthy, which can help them build trust with potential customers and remain relevant in an ever-changing landscape. Contact J&MAIN and we will be happy to talk more about your social media marketing plan.
