How to Leverage Holiday Marketing to Build Momentum and Succeed in the New Year

‘Tis the season for holiday marketing and providing consumers with deals on deals as well as discounts to buy the products you’re promoting. Even though the holidays bring a certain amount of success, it’s understandable that you want to keep this momentum as you reevaluate your 2023 marketing strategy.

How do you keep the momentum from your holiday marketing strategy as you head into the new year? Below, we’ve created a list of ways that you can leverage this and make your holiday marketing plan stretch as far as it can.

Retarget Customers A.S.A.P

It takes between 5 to 7 impressions before a customer remembers your brand and is able to identify it when they see it. Therefore, retargeting after the holiday season is one way to continue increasing this brand awareness while retaining and attracting customers.

If you want to ensure your brand is seen by multiple consumers retargeting is the best way to reach the consumers you need to reach. Depending on the platforms you use, you can toggle your targeting filters to redirect your brand strategy to reach your target audience and your segmented audiences.

Rev Up Your Social Media Presence

The holiday season means that there will be an increase in the number of people that visit your social media accounts. They do this to review your products before they make your final purchases.

Social media is a great way to promote your products and provides you with the platform you need to retain customers and offer valuable information about your company and what you do. As the holiday season comes to an end, keep your eyes open.

Holiday testimonials are great to use in future social media posts and can be used as a part of the new years messaging for customers to see.

Host a Giveaway

What better way to start the new marketing season than to kick things off with a well-thought-out giveaway? This is a way to keep the attention of the new followers you’ve acquired throughout the holiday season.

Not to mention if people couldn’t buy your products during the holidays hosting a giveaway provides them with an opportunity to obtain free products. Hosting giveaways isn’t only a winning situation for your consumer base; it’s a winning strategy for your brand.

This is because you can increase your engagement with your social media followers. Which can help you propel future marketing strategies as you receive consumer feedback.

Create/Relaunch Your Reward Program

People want to feel appreciated for the money they spend with your company. The way to do this is to create a reward program that provides customers with discounts or other perks as they continue to shop with your company.

Send information to the customers that shopped with you during the holiday season and provide an incentive for them to join the program. This is a great way to retain the customers you worked hard to acquire during the holiday marketing season.

Holiday Marketing Tips

There are tons of holiday marketing tips, and we’ve provided some. Create or revamp your reward program. And remember retargeting matters.

Do you need help with marketing during and after the holiday season? Contact J&MAIN for your Branding & Digital Marketing project.