Why Sales and Marketing Need to Work Together Not Independently

Projections show that the global digital advertising and marketing industry will reach a size of $786.2 billion by 2026.

Sales and marketing are both crucial elements for any business. Strategies are needed to make people aware of your brand and to convert leads into paying customers. While sales and marketing may seem completely independent, both are far more effective when they work together.

For some of the key reasons that sales and marketing need to work together, keep reading. 

Better Quality Leads


Lead generation is one of the main goals of marketing. The more people you get looking at your brand, the more sales you’ll generate. It’s worth noting, however, that not all leads are the same.

Generating leads that won’t turn into customers can be a waste of time and resources. With a strong alliance of sales and marketing, you’ll be able to ensure that the majority of leads you generate are good ones. These will be easier to convert into customers, making things more efficient overall.

Better Engagement and Relationships


When sales and marketing team members communicate, they can produce better work and form stronger relationships. They’ll then have a much easier time working towards a unified goal.

This can lead to better branding, more efficient product pitches, more streamlined customer interactions, and various other benefits. It will also create a better work environment within your company and promotes collaboration.

Accurate Buyer Personas


Having both teams working together will ensure they’re on the same page. Buyer personas are crucial for both teams to be effective, and by working together these personas will be more accurate and reliable.

By familiarizing themselves with the types of customers that the sales team is targeting, the marketing team can produce content that will draw in the same audience. Both teams will then have a better understanding of who they’re pitching to and can work more efficiently.

Better and Clearer Feedback


Feedback can be incredibly useful for your company to make improvements. This includes feedback from customers, as well as other teams within the business. Strong communication and trust between the sales and marketing teams promote this.

The two teams can openly talk to each other and highlight any issues that there may be. Both teams are then able to more easily make improvements, leading to better results.

Beating the Competition


Marketing often involves assessing competing companies. Your team can look at what your competitors are doing well (and not so well) to help develop a better strategy.

Your marketing team can then inform the sales team of their findings, which can in turn help the sales team improve their strategies. This makes things easier for the sales team and will help convert more leads.

Improving Sales and Marketing


Sales and marketing strategies are never perfect. Things are always changing, and there’s always room for improvement. By working together, your teams can help each other improve their strategies, leading to more sales and greater profits for your business.

J&MAIN is a branding and digital marketing agency that helps businesses in Maryland and Virginia. If you want to give your sales and marketing team a boost, we’ve got you covered. To find out more about our services click here to contact us today.

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